How We Work

Our mission: ensure that our client understands their goals and their options, and provide unmatched advisory and deal execution at every step.

Guide for business owners

Our Comprehensive Guide to Plan and Execute a Transaction That Meets Your Goals and Avoids Major Risks

Process overview and insider tips across:

  • Selling your business
  • Investment banking transaction tactics & techniques
  • Choosing an investment bank
M&A and Private Equity Insider Series

Explainers and primers from Founders Group partners who have sat on both sides of the deal table.

Founders Group Advisory Services

Our work starts with us learning our client’s goals. These include retirement timeline, total liquidity, timing for liquidity, the client’s role and level of control over the company after the deal, and any concerns or key objectives they may have about their brand, their name, or their legacy.

Advisory engagements in practice

Illustrative case studies

Project Terrapin

Transaction
100% sale
Client objective
Retirement
Primary considerations
Valuation, employees and governance

A retiring owner was prepared to accept an unsolicited private equity offer. A competitive process produced a materially higher valuation, a better long-term owner and continuing influence over the decisions most important to him.

Our client had received acquisition inquiries from several private equity firms over a period of years. When one buyer submitted an offer, he asked Founders Group to review it before proceeding.

Our assessment identified two significant concerns. First, the buyer faced no competition, and its offer represented approximately 60% of our valuation of the company. Second, price was not the only issue. Based on our knowledge of the buyer’s prior investments, we believed its operating approach could conflict with the owner’s commitment to his employees and organization, notwithstanding assurances that there would be no broad workforce reductions.

We advised the owner to test the market through a targeted competitive process. During that process, the original buyer raised its offer to approximately 1.75 times its initial proposal. The client nevertheless selected a different buyer—one that had not previously known the company was available.

The selected buyer offered a higher price, had an established record of investing in and building its portfolio companies, and provided the retiring owner with a board seat and reserved decision-making authority over several matters of continuing importance to him.

The result addressed the client’s financial objectives while also protecting the people and organization he had spent his career building.

Project Banner

Transaction
100% sale
Client objective
Retirement
Primary considerations
Brand preservation and purchase price

The highest bidder intended to absorb the company into an existing platform. The client selected a closely competitive offer from a buyer that would preserve his company as the platform brand.

Our client was ready to retire and engaged Founders Group to execute a complete sale of his company. The competitive process produced several credible proposals, including a highest-value offer from a private equity-backed consolidator.

That bidder intended to integrate the business into an existing portfolio company. Although the proposal was financially attractive, the transaction would ultimately have eliminated the client’s company name and replaced the brand displayed on its vehicles, facilities and customer materials.

The company was the product of the owner’s life’s work. Preserving its identity was not a secondary preference; it was a central transaction objective.

Founders Group compared the proposals across valuation, structure, execution certainty, employee implications and the buyer’s plans for the company. The client ultimately selected the second-highest offer, which was closely competitive on price but materially better aligned with his broader objectives.

For the selected private equity firm, the client’s company would serve as a new platform investment rather than an add-on acquisition. Its brand would remain intact, its headquarters would remain an operating center, and future acquisitions would be completed under the company the client had built.

The process allowed the owner to achieve substantial liquidity and retire on his preferred timeline without watching his company’s identity disappear into someone else’s organization.

Project Horizon

Transaction
Majority recapitalization
Client objective
Personal liquidity and continued growth
Primary considerations
Continuing control, growth capital and future upside

An owner who remained committed to leading his company obtained substantial liquidity, retained the CEO role and participated in a significantly larger realization when the investor later exited.

The client remained at least a decade away from retirement and had no intention of stepping away from the CEO role. However, the company had reached a scale at which he believed its next stage of growth would require additional capital, infrastructure and acquisition experience.

The owner also wanted to reduce the concentration of his personal wealth in the business and create immediate liquidity, including the ability to purchase a home for his parents. A complete sale would have accomplished the financial objective but conflicted with his desire to continue leading and controlling the company.

Founders Group designed a process focused on investors willing to provide meaningful liquidity while preserving the owner’s operating role and substantial continuing equity ownership. We ultimately identified a private equity-backed industry platform whose leadership was seeking an established operator with whom it could build the next phase of the organization.

The client received a substantial payment at closing, remained actively involved in leading the business and retained meaningful equity in the combined company.

When the private equity investor subsequently exited, the client’s retained ownership produced a second realization that was materially larger than his initial proceeds. The resulting liquidity enabled him to begin investing independently while continuing his career as an operator and business builder.

Project Meridian

Transaction
Strategic sale following exit preparation
Client objective
Long-term family security and maximum value
Primary considerations
Pre-sale value creation and buyer selection

Rather than accepting recurring unsolicited offers, the owner executed a bespoke value-creation plan and ultimately sold to a strategic buyer for approximately five times the earlier indications.

The client had grown up without consistent financial security and, at times, without personal safety. Through decades of work, he built one of the largest businesses of its kind in his multi-state region. His primary objective was to ensure that his family would never face the uncertainty he had experienced.

The company had attracted numerous unsolicited acquisition proposals. The owner suspected that the prospective buyers expected to generate substantial value after closing and questioned whether their offers reflected the company’s full potential.

Founders Group evaluated both the current value of the company and the investment case that private equity buyers would pursue following an acquisition. Drawing on our experience as investors, we identified several operational and strategic initiatives that prospective buyers would likely implement after closing.

We then developed a bespoke value-maximization plan that allowed the client to execute those initiatives while he still owned the business. The plan strengthened the company’s financial profile, reduced perceived buyer risk and repositioned the business as a substantially more valuable strategic asset.

Following implementation, Founders Group brought the company to market through a targeted competitive process. The client ultimately sold to a large strategic acquirer for approximately five times the value reflected in the unsolicited proposals he had previously received.

By creating the value before the transaction, the client—not the next owner—received the financial benefit.

Project Keystone

Transaction
Dual-track third-party sale and ESOP evaluation
Client objective
Objective price discovery and employee ownership
Primary considerations
Fair value, liquidity, taxes and legacy

A dual-track process established the company’s third-party market value and allowed the owner to compare a conventional sale with an employee stock ownership plan. The client ultimately selected the ESOP.

The owner was strongly interested in transferring the company to its employees through an employee stock ownership plan. At the same time, he did not want to make one of the largest financial decisions of his life without understanding what qualified third-party buyers would pay for the business.

Founders Group designed a dual-track process that evaluated an ESOP alongside a potential third-party sale. We prepared the company for market, developed a targeted buyer universe and obtained credible indications of interest while simultaneously working with the client’s ESOP, financing, tax and legal advisors to evaluate the employee-ownership alternative.

The resulting analysis allowed the client to compare the alternatives across valuation, cash received at closing, future risk, tax treatment, financing requirements, governance, employee benefits and the long-term identity of the company.

The third-party process provided objective evidence of market value rather than requiring the owner to rely solely on theoretical valuation work. With that information in hand, the client determined that an ESOP best satisfied his financial, cultural and legacy objectives.

The company was transferred to employee ownership with confidence that the decision reflected an informed comparison of the available alternatives.

Project Relay

Transaction
Management succession supported by external financing
Client objective
Immediate retirement and internal ownership transition
Primary considerations
Purchase price, leadership continuity and employee stability

External debt and equity financing provided the retiring owner with appropriate liquidity while enabling his long-time second-in-command to assume leadership and ownership.

Our client was approaching retirement and had already selected the person he wanted to lead the company: a trusted lieutenant with whom he had built the business over more than 15 years.

The proposed internal transfer satisfied the owner’s succession and continuity objectives, but the financing available to the successor would not provide enough liquidity to support the retirement the owner and his wife had planned. A conventional third-party sale could have produced a higher price, but it would also have meant abandoning the leadership transition to which the owner was deeply committed.

Founders Group advised the client that these objectives did not have to be mutually exclusive. We developed a transaction structure that combined the successor’s investment with external debt and equity financing.

The resulting transaction delivered an appropriate purchase price and sufficient liquidity for the client’s retirement while enabling his chosen successor to assume control of the company. It also preserved continuity for employees and customers by placing the organization in the hands of a leader who already understood its operations, culture and relationships.

At our most recent update, the company was performing strongly under the successor’s leadership. The client achieved both objectives: financial security in retirement and confidence that the business had been entrusted to the right person.

Best-in-class execution driven by differentiated capabilities

Sell-Side & Liquidity Advisory

Competitive sale processes for owners realizing the value of their life's work, plus partial-liquidity structures for owners who want substantial liquidity while staying in control as CEO and owner.

Client Stories

  • For many clients, it is time to realize the fruits of their life’s work. Usually, a handful of buyers have been reaching out for years already.
  • Increasingly, many clients want substantial liquidity, but want to stay in control and continue to lead their business as CEO and owner.

Our advice: there are currently more small business acquirors in the U.S. than there are McDonalds locations, and that means that you have the power to choose the right buyer – right for your people, right for your legacy, and fair and appropriate terms that reflect the value you have built. A Founders Group competitive process is the best way to secure these objectives.

Founders Group is uniquely positioned to execute a competitive process between like-minded investors to make this possible, whether through a partial sale of equity, or the responsible monetization of data in the newly created market for operating data.

Alternative Transaction Advisory

Successor and management transitions, and ESOP advisory — including dual-track processes that test third-party offers before an owner decides between a sale and employee ownership.

Client Stories

  • A trusted second-in-command has been chosen as successor.
  • Clients seeking to transition to employee share ownership plans (ESOP).

Founders Group has significant experience advising our clients to ensure an appropriate valuation and successful experience for all parties.

Founders Group offers leading ESOP advisory services. We have significant experience structuring dual track processes so that clients can see the best third party sale offers available to them before ultimately deciding whether to sell to a third party or their employees.

Exit Preparedness Advisory

Operational and financial preparation for owners running a built-to-sell playbook, shaping the characteristics that make a platform compelling to a broad universe of buyers.

Client Stories

  • Our clients often seek to pursue a “built to sell” approach to operating their business, to both optimize their future experiences, and simply due to the increasingly popular understanding that a business that is sellable is easier to run, more profitable, and easier to grow.

Founders Group’s decades of experience across investment banking and private equity enables us to provide critical advisory regarding key operational and financial characteristics critical to building a platform that will be compelling for a broad universe of buyers.

Building a custom outcome for your goals

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